Internet Trends
An excellent report, by Mary Meeker et al. of Morgan Stanley, on the latest internet trends.
e-Business Knowledge – Page 42
All Resources in: e-Business Knowledge
Improving Online Advertising Effectiveness
Increasingly, advertising is moving online. Do e-marketers know what their return on investment is on online advertising?
Social Marketing Playbook
This social marketing playbook – called as such because it provides a game plan for social marketers – provides a step-by-step guide to social marketing.
Research – Does Behavioral Targeting work?
Are marketers wrong when they claim that customers want advertisements tailored to their interests.
A primer on E-Metrics
Often we create a website or web presence and forget that it is for a business purpose or objective. Metrics or e-metrics in this case are what connects a website to business results.
Key Internet Advertising Trends
 This, albeit dated, presentation provides excellent insight into key internet trends.
Digital Darwinism
This research study identifies the imperatives for players in the e-business value chain – focused on marketing-agency-media.
A Quick Primer on Business Models
This presentation provides a quick overview of business models based on the Osterwalder framework.
Business Model Analysis
 This presentation provides a quick primer on business model analysis.
Connecting Business Strategy and Business Models
 This presentation makes the connection between business strategy and business models with examples.
