Does e-Business Matter?
This presentation provides answers to some key questions on e-Business and then goes into e-Business models.
October 29, 2009
Domain
e-Business Knowledge Archive – Page 43
Internet Trends
An excellent report, by Mary Meeker et al. of Morgan Stanley, on the latest internet trends.
October 26, 2009
Improving Online Advertising Effectiveness
Increasingly, advertising is moving online. Do e-marketers know what their return on investment is on online advertising?
October 20, 2009
Social Marketing Playbook
This social marketing playbook – called as such because it provides a game plan for social marketers – provides a step-by-step guide to social marketing.
October 13, 2009
Research – Does Behavioral Targeting work?
Are marketers wrong when they claim that customers want advertisements tailored to their interests.
October 6, 2009
A primer on E-Metrics
Often we create a website or web presence and forget that it is for a business purpose or objective. Metrics or e-metrics in this case are what connects a website to business results.
October 6, 2009
Key Internet Advertising Trends
 This, albeit dated, presentation provides excellent insight into key internet trends.
September 29, 2009
Digital Darwinism
This research study identifies the imperatives for players in the e-business value chain – focused on marketing-agency-media.
September 22, 2009
A Quick Primer on Business Models
This presentation provides a quick overview of business models based on the Osterwalder framework.
September 15, 2009
Business Model Analysis
 This presentation provides a quick primer on business model analysis.
September 15, 2009