The Basics of Strategic eMarketing An excellent presentation on the basics of strategic eMarketing. Must Read! June 5, 2009
What is eBusiness? A very good introduction to the key concepts in eBusiness. Good read! June 5, 2009
Internet Marketing Value Creation Framework What is your marketing ROI? This paper helps answer that question. June 5, 2009
Cisco Pays Big for New Ideas Competitions from the likes of Microsoft and Virgin are sparking innovation and drawing thousands of contestants from around the world June 5, 2009
A Practical Guide to Developing an e-Strategy An excellent step-by-step guide to creating an eStrategy, based on a real life example. Excellent Read! June 5, 2009
Introduction to eBusiness Models An excellent presentation on eBusiness models for the beginner. Must Read! June 5, 2009
A Societal Perspective on E-business Adoption Do societal factors influence eBusiness results? The authors of this paper argue that they do. Read On… June 5, 2009
eStrategy: Managing Your Brand Online Have a proactive brand management strategy to manage your online reputation. June 5, 2009
eStrategy: Kill Google (Part I) Kill Bill’s sequel is out. In this fast paced thriller Microsoft goes after Google. Will Google survive? June 5, 2009
E-Biz: Strategies for Business Success This is a soup to nuts guide on getting a foothold into e-Business. The information and lessons are for businesses of ALL sizes. MUST Read! June 5, 2009