Internet Marketing Value Creation Framework
What is your marketing ROI? This paper helps answer that question.
What is your marketing ROI? This paper helps answer that question.
Is this an idea whose time came decades ago? Well, now there is serious work being done to make it real.
An excellent presentation on the basics of strategic eMarketing. Must Read!
Kill Bill’s sequel is out. In this fast paced thriller Microsoft goes after Google. Will Google survive?
An excellent step-by-step guide to creating an eStrategy, based on a real life example. Excellent Read!
An excellent presentation on eBusiness models for the beginner. Must Read!
Do societal factors influence eBusiness results? The authors of this paper argue that they do. Read On…
Who is the judge and jury on crime? You decide. Well, maybe not.

Discover the Information e-Business model: disseminating public information on products, locations & contact details. Learn its value, competition & decisions organizations need to make.

This article explores the structural shift e-Business requires—from faster, personalized customer experiences to tightly integrated back-end systems. It highlights how customer expectations, short product life cycles, and real-time service pressure organizations to adopt entirely new models rather than repurpose old ones.