Internet Marketing Value Creation Framework
What is your marketing ROI? This paper helps answer that question.
June 5, 2009
Domain
e-Business Knowledge Archive – Page 49
Cisco Pays Big for New Ideas
Competitions from the likes of Microsoft and Virgin are sparking innovation and drawing thousands of contestants from around the world
June 5, 2009
A Practical Guide to Developing an e-Strategy
An excellent step-by-step guide to creating an eStrategy, based on a real life example. Excellent Read!
June 5, 2009
Introduction to eBusiness Models
An excellent presentation on eBusiness models for the beginner. Must Read!
June 5, 2009
A Societal Perspective on E-business Adoption
Do societal factors influence eBusiness results? The authors of this paper argue that they do. Read On…
June 5, 2009
eStrategy: Managing Your Brand Online
Have a proactive brand management strategy to manage your online reputation.
June 5, 2009
eStrategy: Kill Google (Part I)
Kill Bill’s sequel is out. In this fast paced thriller Microsoft goes after Google. Will Google survive?
June 5, 2009
Part II — Information-Based e-Business Models
Discover the Information e-Business model: disseminating public information on products, locations & contact details. Learn its value, competition & decisions organizations need to make.
June 4, 2009
Private is as private does!
This article explores how a company’s privacy policy directly impacts customer trust, compliance, and brand reputation. It outlines key legal frameworks, best practices for safeguarding data, and actionable steps to embed privacy into business processes. Use this to understand why protecting customer information is not just compliance—but a reflection of core business values.
June 4, 2009
Why e-Business Still Doesn’t Fit: The Organizational Alignment Problem
This article explains why e-Business continues to challenge traditional organizations. It explores the historical misplacement of e-Business functions in IT and marketing, the myths that distort strategic thinking, and the urgent need for structural realignment to avoid becoming obsolete.
June 4, 2009