This presentation makes the case for CIO leadership in web 2.0 – first, it lays the foundation through a discussion on best practices that lead to successful communities and then illustrates them through case studies. CIOs have a real opportunity to get a seat at the table by learning, communicating and implementing the business value of web 2.0
This primer introduces electronic business value framework (EBV) which helps an organization identify, select and fund e-commerce opportunities based upon their potential for business value creation.
This presentation makes the case for going mobile. Why? unprecedented reach!
This presentation discusses a global portal strategy in the context of localization – global company’s products and services tailored for a local audience.
This paper discusses ways to integrate members of online communities into the new product development process.
This white paper discusses using your web presence to build trust and turn online relationships into sales leads – perhaps, closing sales as well?
This paper defines and describes wikis – taking Wikipedia as an example – in depth and then discusses their use in the corporate context. The author argues that to understand wikis one must focus on two concepts – the simple web based multi-user document management technology and a management philosophy that encourages knowledge management rather than dictates it.
This research paper examines the causes of failure and success in Dot Coms engaged in e-Commerce. It presents a preliminary framework that identifies the key factors that govern Dot Com success.<br /><br />Note: Contains scary mathematical equations. Please ignore and focus on the proposed framework.
This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, technological systems, and marketing strategies.
This article discusses the demise of the hip online retailer Boo.com and culls lessons for existing and prospective e-tailers.
