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eBusiness ROI/Value

Introduction to e-Business Strategy

This presentation provides an overview of e-Business strategy – from concept to implementation. What is e-business strategy? What are the steps required to implement an e-strategy? (86 slides)

Introduction to Network Economics

This presentation discusses network effect and their use in e-business strategy – create competitive differentiation and barriers to entry. How to create switching cost for customers? what are the key concepts in network economics and lock-in? how to calculate switching costs? what are the different types of lock-ins and some examples of business lock-in? (19 Slides)

Monetizing the Digital Revolution

<br />The objective of this report is to quantify on how consumer magazine publishers are using digital and e-media to drive their businesses and better serve readers and advertisers. The study provides analysis and benchmarks to enable media executives to gain unique insight on content monetization, customer relationships, and distribution trends and best practices.

Electronic Business Value Framework (EBV)

This primer introduces electronic business value framework (EBV) which helps an organization identify, select and fund e-commerce opportunities based upon their potential for business value creation.

What to Track?

This presentation references the online political donation campaign to teach us all invaluable lessons in online marketing, especially metrics that matter.

Is your Website Making Sales Calls?

This white paper discusses using your web presence to build trust and turn online relationships into sales leads – perhaps, closing sales as well?

A Framework for Dot Com Survival

This research paper examines the causes of failure and success in Dot Coms engaged in e-Commerce. It presents a preliminary framework that identifies the key factors that govern Dot Com success.<br /><br />Note: Contains scary mathematical equations. Please ignore and focus on the proposed framework.

The Success and Failure of Pure Play e-Businesses

This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, technological systems, and marketing strategies.

Poster Child for Dot.com Failure

Boo.com burst into flames six months after launch but not before burning through $185M. So what happened to the promise of an exceptionally profitable website? This e_Business case study tries to find out!

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