The Value of Social Media

Social media is important to creating business value – just how important is it? This research paper answers that question. It introduces a "social media ecosystem" framework to help understand what businesses and customers accomplish using social media – using this as a basis to develop specific measures for activities that have a direct relationship with business value.

A Framework for Social Analytics

This paper outlines the key challenges of social data, proposes a value-based framework for social analytics, and recommends clear and pragmatic steps that companies engaged in social media must follow to ensure they are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action—both today and in the longer term.

e-Business Model Analysis

This presentation provides an in depth discussion on e-business models – what are they and how to use them to generate business value.

Do Some Business Models Perform Better than Others?

This paper analyzed the performance of all publicly traded firms in the United States using a business model framework and determined that "some models do, indeed, have better financial performance than others!!"

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