BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.
This whitepaper discusses FTC guidelines for "sponsored conversations" (paid endorsements from bloggers?) and proposes best practices to follow to avoid not only undue FTC scrutiny but also adverse consumer reaction to this increasingly popular but controversial marketing practice.
This Simple Social Media Strategy Template can be used to create a social media strategy for your business. It uses nine reference points, which are applied to the key stages of a social media strategy – diagnostic, strategy development, implementation, assessment and refinement.
This whitepaper discusses five best practices for business to business (B2B) marketing.
This paper discusses the concept of brand in the context of social media. It defines the concept of a social ecosystem and describes the steps to creating a social brand.
This presentation describes the social media marketing best practices at an educational institution – lessons can be applied to any industry.
This excellent presentation discusses five best practices in business to business marketing including social media marketing.
An excellent presentation on business models – what are they? how to understand your business model? However, the best part is: how to use business model analysis to create competitive advantage?
 This step by step guide to creating a social community teaches you how to successfully plan, build and launch an online community built for your constituents.
This paper discusses e-Business basics on online customer relationship management (CRM) or eCRM
