e-Marketing Hub – Page 2

Step into the CIO-Knowledgebase, your trusted guide in navigating the expansive domain of IT Management. With a repository encompassing over 650 topics, this learning and research tool is meticulously curated to support your professional growth and informed decision-making.

Discover a wealth of resources including documents, articles, whitepapers, and presentations, all aimed at equipping you with a robust understanding of leveraging IT for value. This CIO-Knowledgebase is an evolving entity, constantly updated with the latest insights to keep you informed in the dynamic IT landscape.

Our categorical hierarchy meticulously segments the vast field of IT management into seven core domains, reflecting the multifaceted responsibilities of a CIO.

The CIO Knowledgebase is a community-driven platform, fostering learning, sharing, and evolving together. Whether you are just embarking on your IT career or are a seasoned CIO, the plethora of resources available is tailored to meet your quest for knowledge and professional advancement. Your journey towards becoming an adept IT professional is well-supported here!

Featured Resources in: e-Marketing Hub

Case Study: e-Commerce Marketing Strategies

How can you effectively locate, engage, and sell to customers online? Read On!

Competitive Advantage through Business Model Design & Innovation

Comprehensive Guide For Digital Marketing Featured Image

Mastering Digital Marketing: A Comprehensive Guide for Strategic Success

This guide provides a thorough exploration of digital marketing strategies, covering key topics such as SEO, web analytics, viral marketing, and social media campaigns. It includes practical examples, case studies, and assignments to help you apply these concepts effectively. Excellent Read! (150 pages)

Marketing Capabilities for the Digital Age

BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.

Step by Step Guide to Create a Social Community

This step by step guide to creating a social community teaches you how to successfully plan, build and launch an online community built for your constituents.

The Success and Failure of Pure Play e-Businesses

This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, technological systems, and marketing strategies.

What to Track?

This presentation references the online political donation campaign to teach us all invaluable lessons in online marketing, especially metrics that matter.

e_Business Strategy – Customer Relationship Management (CRM)

This paper discusses e-Business basics on online customer relationship management (CRM) or eCRM

Why do e-Businesses Fail?

This paper analyzes the causes of e-Business failure and forcefully argues that it wasn't just the lack of business models that caused the demise. It was "fatal attraction" that tripped up the upstarts - and will cause you to fail should you not learn from history! <br /> <br /> What, you ask, is "fatal attraction" in the world of e-Business?

Developing a Social Brand

Explore Sub Categories of: e-Marketing Hub

Media Buying