Turning customization into a competitive advantage
Turning customization into a competitive advantage
June 5, 2009
Chapter
e-Marketing Hub – Page 4
Can Social Media Advertising Work?
A new medium demands a new approach to advertising, one ad executive argues.
June 5, 2009
e-Business Marketing [e-Marketing]: What is it and Why is it Important?
Introduction: So far we have discussed the role of e-Business in shaping the business model of organizations and creating an e-Business Infrastructure. Our focus was on the value proposition of e-Business or, in other words, the “promise” and the “delivery” against that promise which is enabled by the technology infrastructure.
June 4, 2009
June 4, 2009
It’s a wiki wiki world!
Understand the risks and benefits of using a wiki as a leadership tool and why effective communication and trust are essential for its success.
June 4, 2009
eStrategy: Does Website Ranking Matter?
Don’t let website features distract from creating real value. Learn why a strong business model is essential in this eye-opening article.
June 4, 2009
Making the Most of Customers
Making the Most of Customers
May 20, 2009
eMarketing: The Digital Purchase Funnel
The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.
March 26, 2009