Prof. Luftman has proposed a maturity model for Business IT Alignment. Does that model cover the entire value chain? The author proposes a model that plugs this hole
Traditional advertising players – broadcasters, distributors and advertising agencies – will need innovative new approaches to respond to major industry shifts underway.
IT Strategies fail on poor execution. Function point analysis is a tool to make better implementation decisions before money is spent on them! Good overview of the tool and approach.