Customer Lifetime Value Toolkit
What is the lifetime value of a "customer"? Use this simple but powerful toolkit to get an answer.
The “IT Strategy Knowledge” category is vital for CIOs, senior IT leaders, and technology professionals seeking to expand their understanding of IT strategy and its role in driving business success. As part of our CIO Reference Library, this category offers insights, practical advice, and resources on various aspects of IT strategy, including strategic planning, alignment with business goals, digital transformation, and emerging technologies.
By exploring this category, you will gain insights into:
By staying up-to-date with the latest IT Strategy Knowledge resources, CIOs, IT leaders, and aspiring professionals can gain valuable insights, practical guidance, and information on how to excel in their roles and advance their careers. Visit this category regularly to discover new content that will help you stay current with industry trends, develop your IT strategy expertise, and succeed in the dynamic world of IT leadership.
Start with understanding what IT Strategy is, why it is crucial, and how it aligns with your organization’s overall business objectives. IT strategy is a roadmap for utilizing technology to drive innovation, optimize operations, and enable competitive advantage in the digital era. An effective IT strategy ensures that technology investments support organizational growth and agility by establishing a clear vision, identifying key performance indicators, and maintaining regular communication with stakeholders.
What is the lifetime value of a "customer"? Use this simple but powerful toolkit to get an answer.
Take the complexity out of IT strategy development with this structured methodology. Drive alignment with business objectives, optimize resource allocation, manage risks, and effectively communicate your plan to stakeholders.
Suppliers are the lifeblood of many – all? – companies. The question is: how to forge a win-win relationship with them? This article provides much needed guidance.
A framework for IT Investment Management – also covers the process and maturity model. Must Read!
What produces the most synergy in M&A? IT of course. Who is the red haired step child in M&A? IT of course!
Traditional advertising players – broadcasters, distributors and advertising agencies – will need innovative new approaches to respond to major industry shifts underway.
IT Strategies fail on poor execution. Function point analysis is a tool to make better implementation decisions before money is spent on them! Good overview of the tool and approach.

Prof. Luftman has proposed a maturity model for Business IT Alignment. Does that model cover the entire value chain? The author proposes a model that plugs this hole
Innovation is on everyone’s minds but is it understood? Here are the 7 myths about innovation