Customer service can make all the difference in a commodity market such as retail. This key differentiator is often ignored. This article provides an important reminder.
This article was originally published in 1999. However, it is on the money even today. Authors Jerry Luftman and Tom Brier walk through the issue of business and IT Alignment with specific examples and advice on how to achieve this goal. A must read!
Every strategist faces the “stay the course” or “cut and run” choice at least once in their careers. How do you decide which course is the correct one? More importantly, is this even a correct or complete set of choices?