This paper, written for CIOs and IT strategists, presents a conceptual view that helps with designing and evaluating IT strategies, and helps build business cases for IT.
This paper discusses how the analysis of new and diverse digital data can reveal new sources of economic value, provide fresh insights into customer behavior and identify market trends. It also discusses the challenges this new data creates and concludes that in order to derive business value from big data,
As companies seek to lower their total cost of ownership, adopt more standards oriented platforms, and leverage existing IT assets while not compromising on the mission critical nature of their business applications, Oracle Tuxedo emerges as the platform of choice.