Increasingly, advertising is moving online. Do e-marketers know what their return on investment is on online advertising?
Are marketers wrong when they claim that customers want advertisements tailored to their interests.
How do you develop a portal governance? Follow three easy steps in the framework…
Are portals yet another application or do they warrant special considerations? The author argues for the latter. We agree!
Why do you need to think about portal governance? Governance is a growing topic across the enterprise and a portal is just one silo in an organization. So, the real question might be: What is special about governing a portal environment? This article provides some common sense guidelines for setting up a portal governance strategy.