Conversations about your business are taking place every day on blogs, forums, and social media sites. What do you do about them? This whitepaper discusses dos and don’ts of managing conversations about your brand.
This paper makes the case for senior leaders in every organization to understand the risks associates with the social media revolution and have a clear plan to monitor, manage and mitigate threats that can and will occur.
This paper looks at the wiki phenomenon and how it fits into web 2.0 to enhance collaboration among geographically dispersed teams and groups. The discussion leverages extensive literature review and case studies to provide guidance on using wikis in the corporate context.
This paper discusses tips and issues with using social networking sites – creating business pages – or social media for business. The discussion also touches upon policies and guidelines to manage members/users who want to connect with your organization or its employees/members.
This paper discusses the legal implications of monitoring and managing student activities online – should an institution monitor student activity? how to prevent cyber-bullying? should you create a social media policy?
This paper discusses the public policy, regulatory and legal issues related to social networking with an emphasis on Twitter.
A quick look at the top ten legal issues in social media…
This paper – written by a lawyer for lawyers – delves into the ocean of data on social networking sites that can be used in litigation in an ethical manner.
BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.
Social media is important to creating business value – just how important is it? This research paper answers that question. It introduces a "social media ecosystem" framework to help understand what businesses and customers accomplish using social media – using this as a basis to develop specific measures for activities that have a direct relationship with business value.
