Making the Most of the Social Media Opportunity
This paper discusses a study into the opportunities and risks of social media and creating a sound social media policy for your organization.
Welcome to the Social Networking category in our CIO Reference Library. This curated collection of articles, resources, and guides is designed for CIOs, IT executives, business leaders, and professionals interested in understanding and leveraging social networking for their organizations. Social networking refers to using online platforms and tools to build and maintain relationships, exchange information, and engage professionally and personally with others. In the context of e-business strategy and digital marketing, effective social networking is crucial for any organization looking to expand its online presence, build brand awareness, and foster meaningful connections with its target audience.
In this category, you will find a variety of social networking-related content, including:
Explore the Social Networking category to access a wealth of content on effectively implementing and managing social networking practices. By understanding and embracing social networking, your organization can expand its online presence, build brand awareness, and foster meaningful connections with its target audience, ultimately achieving greater success in the digital landscape.
This paper discusses a study into the opportunities and risks of social media and creating a sound social media policy for your organization.
This presentation discusses best practices for setting a social media policy for your organization based upon use cases – social media use by employees creates opportunities and has risks and those organizations that manage these risks reap the benefits. Good discussion.
This paper looks at the wiki phenomenon and how it fits into web 2.0 to enhance collaboration among geographically dispersed teams and groups. The discussion leverages extensive literature review and case studies to provide guidance on using wikis in the corporate context.
This paper discusses tips and issues with using social networking sites – creating business pages – or social media for business. The discussion also touches upon policies and guidelines to manage members/users who want to connect with your organization or its employees/members.
This paper discusses the legal implications of monitoring and managing student activities online – should an institution monitor student activity? how to prevent cyber-bullying? should you create a social media policy?
This paper discusses the public policy, regulatory and legal issues related to social networking with an emphasis on Twitter.
A quick look at the top ten legal issues in social media…
This paper – written by a lawyer for lawyers – delves into the ocean of data on social networking sites that can be used in litigation in an ethical manner.
BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.
Social media is important to creating business value – just how important is it? This research paper answers that question. It introduces a "social media ecosystem" framework to help understand what businesses and customers accomplish using social media – using this as a basis to develop specific measures for activities that have a direct relationship with business value.
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