11.5 Case Study 5: Quick Wins Through License Optimization in Manufacturing

Background

A mid-sized manufacturing company with a global supply chain was struggling with escalating software license costs. Over the years, the company had implemented multiple enterprise applications for operations, production planning, and supply chain management. However, inconsistent license tracking and lack of usage monitoring led to over-licensing, duplicate licenses, and wasted IT spending. Recognizing an opportunity to achieve quick cost savings, the company initiated an Application Portfolio Management (APM) effort focused specifically on license optimization.

Challenges Faced

  • License Over-Provisioning: The company was paying for more licenses than needed, with many unused or underutilized.
  • Redundant Licensing: Several applications with overlapping functionalities were licensed concurrently across departments.
  • Lack of Visibility: No centralized system to track license allocation, usage, and renewal schedules.
  • Vendor Lock-In: Difficulty renegotiating license agreements due to reliance on specific software vendors.

APM Approach

To address these challenges, the manufacturing company implemented a targeted APM initiative focused on license optimization:

  • Creating a Centralized License Inventory
    • Conducted an organization-wide audit to identify all active software licenses.
    • Collected key data points, including license type (per-user, per-device, enterprise), cost, usage metrics, and renewal dates.
    • Centralized the inventory using a simple database tool to ensure accessibility and accuracy.
  • Analyzing Usage Data
    • Deployed lightweight monitoring tools to track real-time application usage and license consumption.
    • Analyzed trends to identify underutilized licenses and applications with overlapping functionality.
  • Engaging Stakeholders
    • Involved department heads and end-users to validate usage data and gather feedback on application utility.
    • Facilitated discussions to determine which licenses and applications were truly necessary for day-to-day operations.
  • Optimizing License Allocations
    • Reclaimed unused licenses by deactivating accounts for inactive users or redundant devices.
    • Consolidated licensing for overlapping applications, negotiating discounts with vendors for volume licensing agreements.
  • Negotiating with Vendors
    • Used inventory and usage data as leverage to renegotiate licensing terms, securing better pricing and more flexible agreements.
    • Implemented shorter renewal cycles for applications with fluctuating usage to avoid overcommitting.
  • Establishing License Governance
    • Introduced lightweight governance processes to monitor license usage and ensure optimization on an ongoing basis.
    • Created automated alerts for license renewals and usage thresholds to prevent future over-provisioning.

Results Achieved

  • Cost Savings
    • Achieved a 25% reduction in software licensing costs within the first year by reclaiming unused licenses and eliminating redundancies.
    • Secured an additional 15% discount through renegotiated vendor agreements.
  • Improved Visibility
    • Established a centralized and accurate license inventory, providing clear insights into costs, usage, and renewal schedules.
  • Enhanced Efficiency
    • Reduced administrative overhead by automating license tracking and renewal notifications.
    • Streamlined decision-making with detailed usage analytics, enabling more effective resource allocation.
  • Strengthened Vendor Relationships
    • Proactively engaging vendors and presenting data-driven insights fostered collaborative negotiations, resulting in better terms and flexibility.

Lessons Learned

  • Leverage Data for Negotiations
    • Accurate usage data provided strong leverage in renegotiating vendor contracts, leading to significant cost savings.
  • Focus on Quick Wins
    • Optimizing licenses for underutilized or redundant applications yielded immediate financial benefits, building momentum for broader APM efforts.
  • Centralize and Automate
    • Centralizing license tracking and automating alerts reduced the risk of overspending and administrative errors.
  • Engage End Users
    • Involving stakeholders ensured that optimization efforts aligned with operational needs, avoiding disruptions.
  • Maintain Continuous Oversight
    • Establishing governance processes allowed the organization to sustain and build upon initial cost savings over time.

Key Takeaways

This case study demonstrates how a manufacturing company achieved quick wins through targeted license optimization. By centralizing license management, analyzing usage data, and renegotiating vendor agreements, the organization reduced costs and improved operational efficiency.

For other organizations looking for immediate APM results, license optimization offers a high-impact starting point. This approach highlights the importance of leveraging data, engaging stakeholders, and maintaining continuous oversight to ensure lasting success.

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