e-Business Risk

Many businesses and industries have been successful in spite of electronic commerce. However, their market shares are being eroded by either new entrants or established competitors with an electronic presence. The question has changed from, “Should we build a Web site?” to, “How can we integrate our overall business strategy with the evolving reality of the Internet?” Managers must bow to the inevitable, the juggernaut of electronic business. The key issue, then, is how to best manage the transition from “bricks and mortar” to “clicks and mortar.”