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To harness the full potential of AI, understanding and managing the data lifecycle is paramount. This chapter examines the intricate journey data undertakes, from creation to disposal, emphasizing its pivotal role in AI’s success. It not only breaks down each stage of the data lifecycle but also introduces best practices for efficient data lifecycle management. Readers will gain insights into data governance, storage solutions, security measures, compliance, and the cultivation of a data-conscious organizational culture. Step into the world of AI where data isn’t just an asset; it’s the very heart of informed decision-making.