Expert opinions, examples, and best practices to help the CxO build an enterprise that can not only compete but also dominate its industry through a differentiated customer experience.
This compendium of articles discusses the value, and implementation of a winning customer experience - throughout the entire customer life-cycle. This discussion with help CIOs understand the imperative for the 21st century organization to use customer experience as a competitive weapon and how to deploy technology toward that end. Excellent Read! (125+ pages)
This e-book will help you understand how to win through differentiated customer experience:
- What is a differentiated customer experience?
- Why is differentiated customer experience a requirement for the 21st century enterprise?
- How to create a differentiated customer experience?
- How can technology drive this change?
- How to implement a winning customer experience throughout the customer life-cycle?
This practical guidance with examples can help you chart a course for technology as a competitive weapon. MUST Read!
e-Books in this series: