e-Book: A Guide to Digital Transformation Strategy


How are organizations affected by digital disruption? Structures need to adapt - perhaps, rebuilt from the ground up! - processes need to change, competencies need to be developed, and relationships need to evolve. A change so fundamental that every aspect of your enterprise will feel it. This e-book discusses what, when, why, where, and how of digital transformation:

  • What is digital and digitization?
  • How have business models changed?
  • What are the challenges of digital innovation?
  • How to harness this digital tsunami?
  • How have markets changed? How has your customer changed?
  • What is the role of information in this digital world? How to value information and avoid drowning in data?
  • How has marketing changed in the digital world?
  • How to turn products into services - an imperative in this new world?
  • How to spot trends and read data to predict the future?
  • What is coming down the pike i.e. what does the future hold?

CIOs can use this discussion to shape their digital strategy - a structured response to digitization drivers.


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Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf. 1



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