e_Business Strategy – Part 1

 This introductory chapter discusses the following topics:
- Define and understand key e-Business terms - ‘e-business’, ‘electronic commerce’ and ‘mobile e-commerce’
- Define strategy and discuss levels of strategy development
- Describe technology life cycle and illustrate it with examples
- Discuss the four phases of e-business evolution - (1) the ‘grassroots of e-business’, (2) the ‘rise of the Internet’, (3) the ‘crash’ (or the burst of the dotcom bubble) and (4) the ‘synergy phase’.

Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf. 1

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