e_Business Strategy – Part 1

 Definition of key e-business concepts such as e-business, electronic commerce and mobile e-commerce, and the concepts of strategy and value creation. Overview of the phases of evolution of e-Business over the last decade.
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 This introductory chapter discusses the following topics:
- Define and understand key e-Business terms - ‘e-business’, ‘electronic commerce’ and ‘mobile e-commerce’
- Define strategy and discuss levels of strategy development
- Describe technology life cycle and illustrate it with examples
- Discuss the four phases of e-business evolution - (1) the ‘grassroots of e-business’, (2) the ‘rise of the Internet’, (3) the ‘crash’ (or the burst of the dotcom bubble) and (4) the ‘synergy phase’.


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