Example: Key Elements of a Business Case


This comprehensive business case example illustrates a proven framework for clearly defining organizational issues, analyzing strategic responses, estimating costs and benefits, and managing stakeholder engagement and risk—making it ideal for executives and CIOs to use as a reference or template when planning strategic investments.


This sample details the considerations, process, deliverable(s), and supporting documentation to develop a business case in support of a proposed solution to a problem. It highlights the importance of clearly articulating the problem, analyzing potential options to solve it, and then selecting the most desired solution.

In many organizations, strategic decisions around significant investments can stall due to unclear articulation of underlying challenges, potential solutions, or expected outcomes. Executives, including CIOs, frequently face difficulty securing stakeholder agreement and funding without a clear and compelling business rationale. Many organizations today grapple with outdated facilities, limited service capabilities, operational inefficiencies, and security vulnerabilities. These factors collectively undermine the quality of service delivery, resulting in extensive delays, increased operational costs, and risks to personnel safety. For instance, infrastructure that is historically valuable yet functionally obsolete exacerbates operational limitations, restricting the introduction of modern and efficient services crucial for organizational success. These inefficiencies not only compromise organizational performance but also significantly elevate operational risks. Delayed services lead to dissatisfaction among stakeholders, increased operational expenses, and heightened safety incidents. Employees and clients often experience frustration due to inadequate resources and infrastructure, potentially affecting organizational reputation and morale. Without appropriate strategic intervention, these underlying issues risk becoming systemic, continuously draining resources and undermining long-term organizational viability. To address these pressing challenges, the presented structured business case outlines a methodical evaluation of strategic alternatives, thoroughly assessing their feasibility, associated risks, and potential benefits. It demonstrates how strategically expanding capacity through infrastructure upgrades, adopting innovative technological solutions, and introducing contemporary service methodologies significantly enhance operational effectiveness. Specifically, refurbishing existing assets alongside targeted expansions or annexes is shown to markedly improve resource utilization, service delivery times, and overall safety and functionality. The structured approach illustrated here equips executives with a clear roadmap, enabling them to effectively communicate strategic objectives, expected benefits, and measurable outcomes to stakeholders. By employing a transparent analysis of options, including quantified cost-benefit assessments, detailed risk management strategies, and clearly outlined implementation timelines, this approach significantly increases the likelihood of securing stakeholder buy-in and funding approval.

This business case sample has four key components:

  • Problem: a clear definition of the problem, variables, and dependencies
  • Benefits: promised outcomes, their importance, verifiability, and interdependence
  • Strategic Response: analysis of options and recommendation
  • Solution Selection: solution options and selection; details of selected option

Organizations adopting this structured, evidence-based approach can confidently navigate strategic decision-making processes, ensuring investments yield tangible improvements in operational efficiency, safety, and stakeholder satisfaction. Executives can utilize this demonstrative example as a reliable template to articulate robust business cases, thus facilitating informed decision-making and enhancing organizational success. Main Contents

  • Comprehensive identification of operational challenges and limitations within organizations.
  • Strategic options analysis incorporating feasibility, risk, and benefit assessments.
  • Detailed proposals for infrastructure enhancement and technological innovation.
  • Structured approach to stakeholder engagement and risk mitigation.
  • Clear articulation of costs, timelines, and expected operational improvements.

Key Takeaways

  • Effective strategic decision-making requires clear problem definition and solution evaluation.
  • Modernizing infrastructure significantly enhances operational effectiveness and safety.
  • Transparent, structured analyses facilitate stakeholder buy-in and funding approval.
  • Rigorous risk management and clear implementation plans reduce uncertainties.
  • Utilizing evidence-based business cases strengthens strategic advocacy and organizational resilience.

CIOs and IT leaders frequently confront challenges in securing stakeholder alignment, justifying significant investments, and systematically addressing complex organizational issues. This structured business case example provides a demonstrative resource to effectively tackle these real-world problems.

  • Clarify Complex Issues: Systematically define and evidence organizational problems to clarify underlying causes and impacts.
  • Evaluate Strategic Options: Methodically assess different potential solutions, comparing their feasibility, benefits, and associated risks.
  • Enhance Stakeholder Engagement: Utilize transparent cost-benefit analyses to secure stakeholder buy-in, funding, and organizational alignment.
  • Strengthen Risk Management: Develop robust strategies to mitigate potential project risks, thereby ensuring smoother implementation.
  • Improve Decision-Making: Apply structured frameworks to reduce ambiguity, allowing informed, confident strategic decision-making.

By integrating this structured business case example into their strategic planning processes, CIOs and IT leaders can effectively navigate complex organizational challenges, streamline decision-making, and drive successful outcomes.

CIOs can learn a structured process to solve a business problem i.e. make a business case for a proposed solution.




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