This research discusses emerging trends and makes predictions about the imperative for Chief Marketing Officers (CMO) . The focus is on how marketing is changing under the onslaught of the digital juggernaught. So, is the prediction, "CMO is transforming into CDO", accurate? Read On!
From CMO to CDO
- February 15, 2022
- Sourabh Hajela
- Executive Editor - CIO Strategies
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