This research discusses emerging trends and makes predictions about the imperative for Chief Marketing Officers (CMO) . The focus is on how marketing is changing under the onslaught of the digital juggernaught. So, is the prediction, "CMO is transforming into CDO", accurate? Read On!
This paper discusses the Chief Digital Officer (CDO) Role – what is it? what are the desired skills? what are some examples of CDOs today?
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