This social marketing playbook – called as such because it provides a game plan for social marketers – provides a step-by-step guide to social marketing.
The social marketing playbook provides insights to market to your audience in this social marketing age. The goal is to help marketers:
- Social Marketing Framework: Set a clear objective for your social marketing activities
- A mechanism to evaluate your options – not just check off items on a list of “to-dos”
- A plan to interact with your audience on a continuous basis
- Interconnect online and offline marketing strategies
The author(s) argue that this is the age of consumer empowerment. It needs the social marketer to learn the new rules of marketing. Good Read!
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