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e-Business Knowledge – Page 28

Applying CyberLaw to Twitter

This paper discusses the public policy, regulatory and legal issues related to social networking with an emphasis on Twitter.

Social Networking Evidence

This paper – written by a lawyer for lawyers – delves into the ocean of data on social networking sites that can be used in litigation in an ethical manner.

A Framework for Dot Com Survival

This research paper examines the causes of failure and success in Dot Coms engaged in e-Commerce. It presents a preliminary framework that identifies the key factors that govern Dot Com success.<br /><br />Note: Contains scary mathematical equations. Please ignore and focus on the proposed framework.

The Success and Failure of Pure Play e-Businesses

This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, technological systems, and marketing strategies.

Poster Child for Dot.com Failure

Boo.com burst into flames six months after launch but not before burning through $185M. So what happened to the promise of an exceptionally profitable website? This e_Business case study tries to find out!

Most Famous Dot Com Failure?

This article discusses the demise of the hip online retailer Boo.com and culls lessons for existing and prospective e-tailers.

Marketing Capabilities for the Digital Age

BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.

The Value of Social Media

Social media is important to creating business value – just how important is it? This research paper answers that question. It introduces a "social media ecosystem" framework to help understand what businesses and customers accomplish using social media – using this as a basis to develop specific measures for activities that have a direct relationship with business value.

Implementing Business IT Alignment

This presentation makes the connection between business IT alignment and requirements analysis – the track from business strategy to systems implementation.

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