Conversations about your business are taking place every day on blogs, forums, and social media sites. What do you do about them? This whitepaper discusses dos and don’ts of managing conversations about your brand.
This presentation discusses best practices for setting a social media policy for your organization based upon use cases – social media use by employees creates opportunities and has risks and those organizations that manage these risks reap the benefits. Good discussion.
This whitepaper discusses 30 practical tips and tricks to get search engine optimized – written in a language that senior executives can understand.
This paper defines and describes wikis – taking Wikipedia as an example – in depth and then discusses their use in the corporate context. The author argues that to understand wikis one must focus on two concepts – the simple web based multi-user document management technology and a management philosophy that encourages knowledge management rather than dictates it.
This paper looks at the wiki phenomenon and how it fits into web 2.0 to enhance collaboration among geographically dispersed teams and groups. The discussion leverages extensive literature review and case studies to provide guidance on using wikis in the corporate context.
This paper discusses tips and issues with using social networking sites – creating business pages – or social media for business. The discussion also touches upon policies and guidelines to manage members/users who want to connect with your organization or its employees/members.
This paper discusses the legal implications of monitoring and managing student activities online – should an institution monitor student activity? how to prevent cyber-bullying? should you create a social media policy?
This paper discusses the public policy, regulatory and legal issues related to social networking with an emphasis on Twitter.
A quick look at the top ten legal issues in social media…
This paper – written by a lawyer for lawyers – delves into the ocean of data on social networking sites that can be used in litigation in an ethical manner.
