Developing a Social Brand
This paper discusses the concept of brand in the context of social media. It defines the concept of a social ecosystem and describes the steps to creating a social brand.
June 28, 2011
Domain
e-Business Knowledge – Page 32
Social Media Toolkit
This social media toolkit provides guidelines for the use of social media in the workplace – to maximize business value and minimize risks. The toolkit discusses 1) social media policy 2) Web 2.0 legal issues and concerns, and 3) guidelines for employees
June 21, 2011
Social Media Use in Government
The survey examined adoption trends, current applications and expectations of social media technologies, the extent to which implementation is governed by formal policies or individual agency initiative, and perceptions of risk associated with social media tool use.
June 21, 2011
Avoiding Legal Issues with Social Networking
This presentation discusses the legal issues that can arise with the increasing use of social media in the workplace and how to avoid them.
June 21, 2011
Web 2.0 Bible
 This in-depth study (302 pages) reviews the roll-out of User Created Content (UCC) aka Web 2.0 and its economic, social, technical and legal challenges.
June 14, 2011
Strategies for Addressing Social Media Risks
Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its
June 14, 2011
Social Networking and Its Effects on Companies and Their Employees
This research reviews the use of social media networks by people while on the job. This use is of concern to some employers. This research recommends that instead of banning the use of social media, employers are better served using it for work!
June 14, 2011
Social Media Legal Issues
This paper discusses legal issues with social networking and web 2.0 that employers, employees, parents and students must consider before diving head first into the 21st century.
June 7, 2011
Social Media Marketing Best Practices
This presentation describes the social media marketing best practices at an educational institution – lessons can be applied to any industry.
June 7, 2011
Best Practices in B2B Marketing
This excellent presentation discusses five best practices in business to business marketing including social media marketing.
June 7, 2011
Demystify Digital Payments: Resources for CIOs2
Digital Marketing Collection3
Digital Transformation Resources for Business Leaders81
Digital Trust Collection12
e-Business 10152
e-Business Best Practices Collection1
e-Business Case Studies Collection22
e-Business Frameworks Collection9
e-business Maturity Models Collection1
e-Business Models Collection68
e-Business Operations Collection29
e-Business Organization Collection6
e-Business Roadmap Collection1
e-Business ROI/Value Collection34
e-Business Strategy (e-Strategy) Collection151
e-Marketing Hub38
e-Strategy Downloads2
e-Strategy Editor's Choice8
e-Strategy Examples and Samples Collection6
e-Strategy Features71
e-Strategy Guides Collection18
e-Strategy Research Collection75
e-Strategy White Papers Collection3
Mass Customization Collection3
Portal Governance5
Resources on Digital Disruption for CIOs54
Resources on e-Business Issues15
Search Engine Optimization (SEO)5
Social Media Trends Collection1
Social Networking Collection64
Web Site Design Collection6