Domain

e-Business Knowledge – Page 52

eMarketing: The Digital Purchase Funnel

The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.

Introduction to eBusiness

This is an excellent presentation on eStrategy – what is it and how to formulate it. However, the best part is the case studies on IBM, Charles Schwab etc. that are used to present concepts. Let the professor take you on the eBusiness journey…

Invasion of Privacy on the Internet

This paper presents a very good discussion on privacy – the nature of privacy and right to privacy both in law and moral philosophy.

Managing Changing ROI of Offshore Outsourcing

The unit labor costs are rising – exponentially in some instances – in key offshore destinations such as India. People switch jobs in a matter of weeks – the attrition rates are always a problem in booming economies. So how do you cope?

Case Study: Forces Influencing eBusiness

It is well established that eBusiness influences its environment. How does the environment influence eBusiness is not as well understood. This excellent discussion factors in both when developing an eStrategy. MUST Read!

B2B Basics

This document introduces the basics of B2B e-commerce from the perspective of small and medium-sized enterprises (SMEs).

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