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e-Strategy Research Collection

E-strategy research refers to the process of analyzing and evaluating an organization’s digital strategy, including its online presence, digital marketing, and technology infrastructure. Effective e-strategy research can help organizations optimize their online presence, improve customer engagement, and achieve desired business outcomes.

E-strategy research may include:

Analyzing customer needs: Organizations should analyze the needs and preferences of their target audience to ensure that their digital strategy is aligned with customer expectations.
Evaluating competitors: Organizations should evaluate the digital strategies of their competitors to identify areas of competitive advantage and potential areas for improvement.
Assessing technology infrastructure: Organizations should assess their technology infrastructure to ensure that it is aligned with their digital strategy and can support desired business outcomes.
Evaluating digital marketing: Organizations should evaluate the effectiveness of their digital marketing efforts, such as website design, search engine optimization, and social media engagement.
Assessing cybersecurity risks: Organizations should assess their cybersecurity risks and implement appropriate safeguards to protect against potential threats.

Effective e-strategy research requires a deep understanding of the organization’s business goals, as well as the competitive landscape and market trends. IT executives should ensure that their e-strategy research is aligned with their organization’s overall business strategy and is well-documented.

The E-Strategy Research category within the CIO Reference Library provides CIOs and other IT executives with a comprehensive set of resources that illustrate effective e-strategy research practices. This category includes a range of resources, such as articles, whitepapers, and case studies, that offer insights into different aspects of e-strategy research, such as analyzing customer needs, evaluating competitors, assessing technology infrastructure, evaluating digital marketing, and assessing cybersecurity risks. By leveraging these resources, CIOs and IT executives can gain a deeper understanding of effective e-strategy research practices and optimize their digital strategy to achieve desired business outcomes.

Top Internet Trends (2013)

This is a comprehensive report on the emerging internet trends. A great source of information for the CIO who wants to stay on top of the internet wave. (2013)

What Are Companies Really Doing With Social Business?

This research report found that social media’s importance to business is growing rapidly, business leaders want to embrace this change but lack tangible metrics to make the case for it, both small and large companies see the potential advantages but mid-sized companies do not, and the adoption rate is higher in tech and media industries. What does this have to do with you? Read On!

A Framework for e-Commerce Adoption

This paper presents a framework to facilitate e-commerce adoption in an economy using culture, policy and technology and recommends a three pronged approach for its implementation.

Business Use of Professional Social Networks

This research studies professional social networks – are they used by decision makers? do they trust these networks? how do they use these networks? will these networks change the way we do business?

Mobile Internet Trends

Emerging trends in the exciting and fast paced world of mobile technology – study to adapt and reap!

Using Wikis for Collaboration

This paper looks at the wiki phenomenon and how it fits into web 2.0 to enhance collaboration among geographically dispersed teams and groups. The discussion leverages extensive literature review and case studies to provide guidance on using wikis in the corporate context.

A Framework for Dot Com Survival

This research paper examines the causes of failure and success in Dot Coms engaged in e-Commerce. It presents a preliminary framework that identifies the key factors that govern Dot Com success.<br /><br />Note: Contains scary mathematical equations. Please ignore and focus on the proposed framework.

The Success and Failure of Pure Play e-Businesses

This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, technological systems, and marketing strategies.

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