Building Brands Online
 This research study provides insight into using online marketing, especially interactive advertising, to build brands.
May 4, 2010
Chapter
e-Business Strategy (e-Strategy) Collection – Page 13
A Methodology for Developing a Portfolio of e-business Initiatives
 This paper provides a methodology to develop a portfolio of e-Business initiatives.
April 27, 2010
Digital Disruptions: Technology Innovations Powering 21st Century Business
 Digital Disruptions: Technology Innovations Powering 21st Century Business identifies seven disruptions companies need to prepare for: new media, augmented reality, social power, information transparency, digital spectrum, new platforms and a smart(er) world.
March 29, 2010
Online Marketing – Grown Up Digital
 An excellent presentation on marketing to the next generation.
November 19, 2009
Digital Darwinism
This research study identifies the imperatives for players in the e-business value chain – focused on marketing-agency-media.
September 22, 2009
Connecting Business Strategy and Business Models
 This presentation makes the connection between business strategy and business models with examples.
September 15, 2009
e-Commerce Strategy Sample
This strategic planning sample details the key considerations in creating an e-Commerce portal.
June 7, 2009
A Methodology for Creating e-Business Strategy
An excellent discussion on formulating an eBusiness Strategy for your organization.
June 5, 2009
A Practical Guide to Developing an e-Strategy
An excellent step-by-step guide to creating an eStrategy, based on a real life example. Excellent Read!
June 5, 2009
Case Study: Integrating e-Business Strategy
Travel Agents are dead. Long Live Travel Agencies! How can “brick and mortar” businesses avoid extinction and turbo charge growth?
June 5, 2009