Building Brands Online
 This research study provides insight into using online marketing, especially interactive advertising, to build brands.
May 4, 2010
Chapter
e-Business Strategy (e-Strategy) Collection – Page 13
A Methodology for Developing a Portfolio of e-business Initiatives
 This paper provides a methodology to develop a portfolio of e-Business initiatives.
April 27, 2010
Digital Disruptions: Technology Innovations Powering 21st Century Business
 Digital Disruptions: Technology Innovations Powering 21st Century Business identifies seven disruptions companies need to prepare for: new media, augmented reality, social power, information transparency, digital spectrum, new platforms and a smart(er) world.
March 29, 2010
Online Marketing – Grown Up Digital
 An excellent presentation on marketing to the next generation.
November 19, 2009
Digital Darwinism
This research study identifies the imperatives for players in the e-business value chain – focused on marketing-agency-media.
September 22, 2009
Connecting Business Strategy and Business Models
 This presentation makes the connection between business strategy and business models with examples.
September 15, 2009
e-Commerce Strategy Sample
This strategic planning sample details the key considerations in creating an e-Commerce portal.
June 7, 2009
Case Study: Developing an eBusiness Strategy
It is well established that eBusiness influences its environment. How does the environment influence eBusiness is not as well understood. This excellent discussion factors in both when developing an eStrategy. MUST Read!
June 5, 2009
eStrategy: Kill Google (Part I)
Kill Bill’s sequel is out. In this fast paced thriller Microsoft goes after Google. Will Google survive?
June 5, 2009
e-Strategies: Monitoring and Evaluation Toolkit
The toolkit has been prepared for e-government, however, it can become an invaluable part of your eStrategy process if you focus on the "big picture" and not get tangled in the proverbial weeds. Take a macro view to create an analogous toolkit for your organization. Excellent Read!
June 5, 2009