A primer on E-Metrics
Often we create a website or web presence and forget that it is for a business purpose or objective. Metrics or e-metrics in this case are what connects a website to business results.
Welcome to the e-Business ROI and Value category in our CIO Reference Library. This curated collection of articles, resources, and guides is designed for CIOs, IT executives, business leaders, and professionals seeking to understand and maximize the return on investment (ROI) and value creation from their organization’s e-business initiatives. Achieving a positive ROI and generating tangible value from e-business efforts are essential for justifying investments, driving growth, and enhancing competitiveness in the digital landscape.
In this category, you will find information and insights on various aspects of e-business ROI and value, including:
Business Case Development: Best practices for creating a compelling business case for e-business investments, including quantifying potential benefits, estimating costs, and assessing risks and opportunities.
Value Propositions: Strategies for developing and articulating clear and differentiated e-business value propositions that resonate with customers, drive conversions, and support long-term loyalty and retention.
Financial Metrics and Analysis: Techniques for measuring and evaluating the financial performance of e-business initiatives, including revenue growth, profitability, cost savings, and return on investment (ROI).
Non-Financial Metrics and KPIs: Identifying and tracking relevant non-financial metrics and key performance indicators (KPIs) that reflect the broader value and impact of e-business initiatives, such as customer satisfaction, engagement, and brand awareness.
Value Optimization: Approaches for continuously optimizing and enhancing the value generated by e-business efforts, including data-driven decision-making, experimentation, and customer-centric innovation.
Value Realization and Monetization: Strategies for effectively realizing and monetizing the value created by e-business initiatives, including pricing, revenue models, and customer lifetime value (CLV) optimization.
Risk Management and Mitigation: Identifying, assessing, and mitigating potential risks and challenges that may impact the value and ROI of e-business initiatives, such as security threats, regulatory compliance, and market volatility.
Success Stories and Case Studies: Exploring real-world examples and case studies of organizations that have successfully generated significant ROI and value from their e-business efforts and identifying key lessons and insights to inform your strategies.
Explore the e-Business ROI and Value category to deepen your understanding of the various strategies and best practices for maximizing the return on investment and value creation from your organization’s e-business initiatives. By focusing on ROI and value, you can ensure that your e-business efforts contribute meaningfully to your organization’s growth, competitiveness, and long-term success in the digital landscape.
Often we create a website or web presence and forget that it is for a business purpose or objective. Metrics or e-metrics in this case are what connects a website to business results.
  This paper presents key metrics to evaluate the performance of your e-business in pursuit of business value. More importantly, it connects them to the key concept in e-business – customer lifecycle. MUST Read!
The toolkit has been prepared for e-government, however, it can become an invaluable part of your eStrategy process if you focus on the "big picture" and not get tangled in the proverbial weeds. Take a macro view to create an analogous toolkit for your organization. Excellent Read!
What are the key factors in the business optimization of an e-commerce initiative? The rise and apparent demise of the internet has left us with invaluable lessons in its aftermath. Perhaps the most important one is: It’s the business, stupid! e-Business is the art and science of creating business value
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