Case Study: e-Commerce Marketing Strategies
How can you effectively locate, engage, and sell to customers online? Read On!
August 13, 2022
The e-Marketing category in our CIO Reference Library offers a comprehensive collection of articles, documents, and resources curated explicitly for CIOs, IT executives, and digital marketing professionals. As the digital landscape continues evolving, businesses must stay up-to-date with the latest strategies, technologies, and best practices for effective online marketing.
This category covers a wide range of topics, including but not limited to:
- Digital Marketing Strategy: Learn how to create, implement, and optimize data-driven digital marketing strategies to drive growth and achieve business objectives.
- Social Media Marketing: Discover how to leverage the power of social media platforms to engage with your target audience, increase brand awareness, and generate leads.
- Content Marketing: Explore best practices for creating and distributing valuable, relevant, consistent content to attract and retain customers.
- Search Engine Optimization (SEO): Stay informed on the latest techniques for optimizing your website to rank higher in search engine results and drive organic traffic.
- Pay-Per-Click (PPC) Advertising: Gain insights into effective PPC campaign management, bidding strategies, and ad targeting to maximize your return on investment.
- Email Marketing: Learn how to build and manage email campaigns that engage and convert subscribers while maintaining compliance with data protection regulations.
- Analytics and Measurement: Understand how to effectively measure and analyze the success of your digital marketing efforts and make data-driven decisions for improvement.
- Marketing Automation: Discover the tools and technologies that can help streamline, automate, and measure your marketing tasks and workflows.
- Mobile Marketing: Dive into strategies and tactics for reaching and engaging customers on their mobile devices through responsive web design, mobile apps, and SMS marketing.
- Emerging Technologies: Stay informed on the latest innovations and trends in digital marketing, such as artificial intelligence, augmented reality, and chatbots.
The e-Marketing category is continuously updated to ensure you have access to the most relevant and timely information. By staying informed on the latest developments in the digital marketing world, CIOs and IT executives can make strategic decisions that drive business growth and enhance their organization’s competitive advantage in the digital landscape.
Mastering Digital Marketing: A Comprehensive Guide for Strategic Success
This guide provides a thorough exploration of digital marketing strategies, covering key topics such as SEO, web analytics, viral marketing, and social media campaigns. It includes practical examples, case studies, and assignments to help you apply these concepts effectively. Excellent Read! (150 pages)
May 19, 2014
Introduction to e-business Marketing
This presentation provides an overview of e-Business marketing and customer relationship management (e-CRM) – marketing to acquire customers then retain them (52 slides)
June 27, 2013
Introduction to e-Marketing and e-CRM
This presentation discusses the impact of internet related technologies on an organizations marketing and customer relationship management – how to create effective e-marketing and e-CRM capabilities to leverage internet related tools and technologies? how to create an e-marketing plan? what are the differences between traditional and new media? (44 Slides)
June 21, 2013
Digital Self
This white paper discusses that CSPs that want to take advantage of the paradigm shift from a closed world of telecommunications networks to the open internet environment, need to provide a more personalized communications experience. In order to benefit from the emerging revenue streams this shift creates, CSPs need to
February 6, 2013
What to Track?
This presentation references the online political donation campaign to teach us all invaluable lessons in online marketing, especially metrics that matter.
May 22, 2012
Is your Website Making Sales Calls?
This white paper discusses using your web presence to build trust and turn online relationships into sales leads – perhaps, closing sales as well?
April 24, 2012
How Not to Botch Social Media
Conversations about your business are taking place every day on blogs, forums, and social media sites. What do you do about them? This whitepaper discusses dos and don’ts of managing conversations about your brand.
April 24, 2012
SEO Best Practices
This whitepaper discusses 30 practical tips and tricks to get search engine optimized – written in a language that senior executives can understand.
April 24, 2012
The Success and Failure of Pure Play e-Businesses
This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, technological systems, and marketing strategies.
February 9, 2012
