Building Brands Online
 This research study provides insight into using online marketing, especially interactive advertising, to build brands.
May 4, 2010
Chapter
e-Marketing Hub – Page 3
Online Marketing – Grown Up Digital
 An excellent presentation on marketing to the next generation.
November 19, 2009
Social Advertising Best Practices
These best practices are designed to help create a social marketing program that leverages the medium effectively without creating a legal and ethical nightmare for you.
November 5, 2009
Research – Does Behavioral Targeting work?
Are marketers wrong when they claim that customers want advertisements tailored to their interests.
October 6, 2009
Key Internet Advertising Trends
 This, albeit dated, presentation provides excellent insight into key internet trends.
September 29, 2009
Digital Darwinism
This research study identifies the imperatives for players in the e-business value chain – focused on marketing-agency-media.
September 22, 2009
Why do e-Businesses Fail?
This paper analyzes the causes of e-Business failure and forcefully argues that it wasn’t just the lack of business models that caused the demise. It was "fatal attraction" that tripped up the upstarts – and will cause you to fail should you not learn from history! <br />
<br />
What, you ask, is "fatal attraction" in the world of e-Business?
September 8, 2009
The Basics of Strategic eMarketing
An excellent presentation on the basics of strategic eMarketing. Must Read!
June 5, 2009
Search Engine Optimization: Being Found Depends on Dropping Hints?
A research study on the online search behavior of customers in the US. The key finding? Online search is inseparable from offline "hints".
June 5, 2009
eStrategy: Managing Your Brand Online
Have a proactive brand management strategy to manage your online reputation.
June 5, 2009