Digital Marketing Strategy Guide

This excellent presentation provides in depth guidance on the critical importance of digital and social marketing, and how to create an effective digital and social marketing strategy. An excellent resource for an C-Suite executive to understand the basics of digital marketing and implement them for competitive advantage. (150 pages)

Introduction to e-business Marketing

This presentation provides an overview of e-Business marketing and customer relationship management (e-CRM) – marketing to acquire customers then retain them (52 slides)

Introduction to e-Marketing and e-CRM

This presentation discusses the impact of internet related technologies on an organizations marketing and customer relationship management – how to create effective e-marketing and e-CRM capabilities to leverage internet related tools and technologies? how to create an e-marketing plan? what are the differences between traditional and new media? (44 Slides)

Digital Self

<span style="font-size: 13px;">This white paper discusses that CSPs that want to take advantage of the paradigm shift from a&nbsp;<span style="font-family: Helvetica, Arial, sans-serif;">closed world of telecommunications networks to the open internet environment, need to provide a more personalized communications experience. In order to benefit from the emerging revenue streams&nbsp;</span><span style="font-family: Helvetica, Arial, sans-serif;">this shift creates, CSPs need to transform into customer-centric businesses the key to which is the understanding of customers&rsquo; preferences, behaviors, wishes and needs &ndash; in short their Digital Self.</span></span>

Monetizing the Digital Revolution

<br />The objective of this report is to quantify on how consumer magazine publishers are using digital and e-media to drive their businesses and better serve readers and advertisers. The study provides analysis and benchmarks to enable media executives to gain unique insight on content monetization, customer relationships, and distribution trends and best practices.

What to Track?

This presentation references the online political donation campaign to teach us all invaluable lessons in online marketing, especially metrics that matter.

Is your Website Making Sales Calls?

This white paper discusses using your web presence to build trust and turn online relationships into sales leads – perhaps, closing sales as well?

How Not to Botch Social Media

Conversations about your business are taking place every day on blogs, forums, and social media sites. What do you do about them? This whitepaper discusses dos and don’ts of managing conversations about your brand.

SEO Best Practices

This whitepaper discusses 30 practical tips and tricks to get search engine optimized – written in a language that senior executives can understand.

The Success and Failure of Pure Play e-Businesses

This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, technological systems, and marketing strategies.

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