Search Engine Optimization: Being Found Depends on Dropping Hints?
A research study on the online search behavior of customers in the US. The key finding? Online search is inseparable from offline "hints".
The e-Marketing category in our CIO Reference Library offers a comprehensive collection of articles, documents, and resources curated explicitly for CIOs, IT executives, and digital marketing professionals. As the digital landscape continues evolving, businesses must stay up-to-date with the latest strategies, technologies, and best practices for effective online marketing.
This category covers a wide range of topics, including but not limited to:
The e-Marketing category is continuously updated to ensure you have access to the most relevant and timely information. By staying informed on the latest developments in the digital marketing world, CIOs and IT executives can make strategic decisions that drive business growth and enhance their organization’s competitive advantage in the digital landscape.
A research study on the online search behavior of customers in the US. The key finding? Online search is inseparable from offline "hints".
Turning customization into a competitive advantage
Have a proactive brand management strategy to manage your online reputation.
A new medium demands a new approach to advertising, one ad executive argues.
Introduction: So far we have discussed the role of e-Business in shaping the business model of organizations and creating an e-Business Infrastructure. Our focus was on the value proposition of e-Business or, in other words, the “promise” and the “delivery” against that promise which is enabled by the technology infrastructure.
Understand the risks and benefits of using a wiki as a leadership tool and why effective communication and trust are essential for its success.
Don’t let website features distract from creating real value. Learn why a strong business model is essential in this eye-opening article.
Making the Most of Customers
The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.
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