Understanding the e-Business Ecosystem
This comprehensive overview provides an in-depth look at the e-business ecosystem, analyzing the macro-environmental factors that affect e-business and e-marketing strategies. It introduces essential frameworks like SLEPT and explains the role of social, economic, and technological influences. This guide is a must-read for understanding how elements like government regulations and digital adoption trends impact your e-business approach, offering strategic insights for adapting and thriving in a dynamic digital environment. (46 slides)