e_Business Strategy – Globalization Internationalization & Localization


Globalization is a critical component of e_business strategy for both small and enterprise class businesses. This paper has been written for small businesses but the lessons are universally applicable.<br /> <br /> "Globalization and internationalization are both terms used to describe the process of getting your web site to the point that it will be effective in attracting and facilitating international business. Research indicates that the attractiveness and usability of a site makes a significant difference in its effectiveness domestically. New research is showing that the same applies, but even more dramatically, to when we are trying to tap into markets beyond our borders."<br /> <br />


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Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf. 1


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