The world is going green. You do not have a choice. The question is: Will you wait for your CEO to ask you or will you show leadership on this issue?
Going green is an imperative for corporations these days. If you are not concerned about global warming or want to wait and see if it is true or want to let the next generation deal with it orโฆthink about your customers who are drinking the coolaid in ever increasing numbers.
Will they want to deal with a company that is not going green?
Going green is an imperative. Whether for the substance or for PR reasons you are going green. Whether you like it or not you are going green. The question is: who in the company will take the first step? Who will be the champion to see it through? Who will tell the world
The CEO is undoubtedly the steward of any major strategy. Going green should be on her plate.ย Dell and Wal Mart CEOs are taking on the challenge head on. With good results.
Does the CIO have a role to play?
I believe CIOs should be taking this issue head on. For starters, greenhouse gases are being produced in data centers so you can work to reduce them. But more importantly the solution, as always, lies in technology. Like Y2K, SOX and other major issues IT has a critical role to play in going green.
Most importantly, this is an opportunity for you to take the lead. Do not let this golden opportunity to promote your career pass.
