This research study identifies the imperatives for players in the e-business value chain - focused on marketing-agency-media.
"In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve."
This research study identifies the imperatives for players in the e-business value chain - focused on marketing-agency-media aspects of the value chain it identifies priorities, capabilities and the need for partnerships across the value chain to create sustainable value - survive and thrive today and prepare for the future!
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