Simple rule of marketing: Commodities can only be sold through a price based competition - with the market firmly in the driver's seat you can rest assured being "sold" to the lowest bidder! Distinction on the other had puts the "product" in charge of its market.
Professionals sometimes forget that they are in a marketplace as brands or products. Distinguish your brand to control your destiny. Here are 25 tips to make this journey easier.
Download (please login and scroll down)
Downloaded 7 times
