Web 2.0: Reshaping Organization Strategy in the Flat World


 This paper examines Web 2.0 in the business context to identify potential impact, challenges and opportunities for organization strategy.


"Web 2.0 can lead to a complete overhaul of how a company is perceived in the market, how it connects to the customers and how the leadership connects to every single customer"

- How does web 2.0 affect an organizations value chain?
- What are the levers affecting a value chain?
- What is the connection between web 2.0 and these levers?
- What are the imperatives for an organization due to web 2.0?




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