A guide to social media marketing for business value.
Creating an information technology strategy for the 21st century enterprise.
This research explores the value generated by social media. CIOs can learn how to leverage social media to create value for their enterprise. Excellent Read!
This research delves into the evolution of social networks and media, what is powering this journey, and what lies ahead. How can business capture the benefits of this rise of social media? This report explores the challenges and opportunities that social networks create for business and how to harness them for shareholder value.
This research report found that social media’s importance to business is growing rapidly, business leaders want to embrace this change but lack tangible metrics to make the case for it, both small and large companies see the potential advantages but mid-sized companies do not, and the adoption rate is higher in tech and media industries. What does this have to do with you? Read On!
This research report explores the use of social media for business use to find that "there remains a significant gap between expectation and reality when it comes to social media."
This presentation makes the case for CIO leadership in web 2.0 – first, it lays the foundation through a discussion on best practices that lead to successful communities and then illustrates them through case studies. CIOs have a real opportunity to get a seat at the table by learning, communicating and implementing the business value of web 2.0
This research studies professional social networks – are they used by decision makers? do they trust these networks? how do they use these networks? will these networks change the way we do business?
This presentation provides an overview of social media, its drivers and benefits and the risks associated with its use – especially, cyber criminals using it to attack your organization.
Conversations about your business are taking place every day on blogs, forums, and social media sites. What do you do about them? This whitepaper discusses dos and don’ts of managing conversations about your brand.