Abstract:
This paper discusses the processes for innovation adopted by companies in the face of electronically based competition. It is argued that because of the gains in IT performance, information processing and communications are now free resources, forcing companies to adopt processes for strategic reexamination on a continuous basis. These processes will be of two kinds: “Strategy out” processes, which reexamine the role of existing assets and try to increase their utilization through redeploying them in new economic contexts; and “strategy in” processes which deal with changes to the existing business environment, primarily in the form of new technology, and how these new elements can be identified, fitted into the current organizational set of activities, and exploited.
