Customer experience has gained even more importance in the digital age. CIOs must understand how to create positive interactions that drive customer loyalty.
This document details a simple but clear strategic plan for digital transformation. Good example for the CIO to follow to create a digital strategy for their own organization.
This e-book discusses how the Internet has disrupted mass communications and the lessons learned from this transformation. These lessons must be grasped by those outside the media industry for they apply universally! (150 pages)
This document details a strategic plan in support of a digital transformation. Excellent example that can be used as a template to create a digital strategy for your organization. (40 pages)
This is a comprehensive example of a strategic plan for digital transformation. For the CIO, this example can serve as a template to create a digital strategy for their organization. (150+ pages)
This document provides guidance to the CxO to transform their business for the digital age. This guide to digital transformation defines and describes digital business, lays out the imperative for the CEO to transform their business to the digital age, discusses the options for implementation, and recommends a step by step approach for migration. Excellent Read!
This in-depth e-book walks you through the key steps in the formulation and implementation of an e-Business strategy. It also provides case studies to illustrate key e-strategy concepts. Excellent Read! (500 pages)
This excellent presentation provides in depth guidance on the critical importance of digital and social marketing, and how to create an effective digital and social marketing strategy. An excellent resource for an C-Suite executive to understand the basics of digital marketing and implement them for competitive advantage. (150 pages)
This presentation provides an overview of e-Business strategy – from concept to implementation. What is e-business strategy? What are the steps required to implement an e-strategy? (86 slides)
This presentation discusses network effect and their use in e-business strategy – create competitive differentiation and barriers to entry. How to create switching cost for customers? what are the key concepts in network economics and lock-in? how to calculate switching costs? what are the different types of lock-ins and some examples of business lock-in? (19 Slides)