Example of Digital Strategy: What is it, How to create it, and What to Include?

This is an example of a digital strategy that will help you understand what digital strategy is, how to create it, and what to include in it.

Digital has disrupted every industry, and consumer behavior has changed as a result. As a result, a modern organization must have a digital interface to all its stakeholders - customers, partners, and employees.

Often, businesses make the mistake of making changes one step at a time without a clear direction or goal. Take for example the digital transformation in some organizations - some processes are digital but others are not. This creates both an ineffective organization and a nightmare for someone who wants to change it. What is needed is a top-down, comprehensive look resulting in a well thought through digital strategy and its implementation.

A digital strategy provides an organization with a clear roadmap on how to achieve its business objectives through the use of technology. Without this, companies often find themselves making decisions on the fly and not taking advantage of advances in technology or changes in consumer behavior. By having a defined digital strategy, an organization can bring clear direction and guidance to its overall approach to digital. With a digital strategy in place, an organization can become what is called "digital by default" i.e. it is fully prepared for the incredible impact that digital has had and will continue to have on its world. By having a digital strategy in place, businesses can stay ahead of their competitors, capitalize on current trends, and be better prepared for future innovations.

A well thought through digital strategy is a priority for the C-Suite.

We refer you to a comprehensive example of a digital strategy. This organization, like many others today, has been going digital in parts and pieces - something here and something there but really going nowhere. Senior leadership took the bold decision to hire consultants to take a top down look at this problem and devise a thorough strategy for digital transformation. CIOs can use this example to understand the process to get out of the digital morass, the components of a complete digital strategy, and the sections in a well written digital strategy document. (150+ pages)

This digital strategy example will help you understand:

• What is digital strategy?
• What is the importance of strategic planning in going digital?
• What are the steps in creating a thorough strategy for digital transformation? Who is involved?
• Who are the key stakeholders in an organization’s move to the digital world?
• What are the components of a digital strategy?
• What does the outline of a complete digital strategy document look like?

CIOs can learn how to create a digital strategy starting from where they are. MUST Read!