This research report found that social media’s importance to business is growing rapidly, business leaders want to embrace this change but lack tangible metrics to make the case for it, both small and large companies see the potential advantages but mid-sized companies do not, and the adoption rate is higher in tech and media industries. What does this have to do with you? Read On!
This research report explores the use of social media for business use to find that "there remains a significant gap between expectation and reality when it comes to social media."
This presentation makes the case for CIO leadership in web 2.0 – first, it lays the foundation through a discussion on best practices that lead to successful communities and then illustrates them through case studies. CIOs have a real opportunity to get a seat at the table by learning, communicating and implementing the business value of web 2.0
This guide – written for state government employees – provides principles, processes and tools as a starting point for making online engagement work in a web 2.0 environment. There are no checklists – this Guide offers a basic walkthrough of the issues and risks associated with online engagement.
This research studies professional social networks – are they used by decision makers? do they trust these networks? how do they use these networks? will these networks change the way we do business?
This presentation provides an overview of social media, its drivers and benefits and the risks associated with its use – especially, cyber criminals using it to attack your organization.
Conversations about your business are taking place every day on blogs, forums, and social media sites. What do you do about them? This whitepaper discusses dos and don’ts of managing conversations about your brand.
This paper makes the case for senior leaders in every organization to understand the risks associates with the social media revolution and have a clear plan to monitor, manage and mitigate threats that can and will occur.
This presentation discusses best practices for setting a social media policy for your organization based upon use cases – social media use by employees creates opportunities and has risks and those organizations that manage these risks reap the benefits. Good discussion.
This paper defines and describes wikis – taking Wikipedia as an example – in depth and then discusses their use in the corporate context. The author argues that to understand wikis one must focus on two concepts – the simple web based multi-user document management technology and a management philosophy that encourages knowledge management rather than dictates it.
