e-Book: Digital Customer Experience


Customer experience has gained even more importance in the digital age. CIOs must understand how to create positive interactions that drive customer loyalty.


This e-book discusses the drivers,imperatives, implications, and implementation of a differentiated customer service experience in the digital age. CIOs will learn how to create customer interactions that drive value for the enterprise. Excellent discussion! (80 pages)

This e-book on value driven customer interactions for digital businesses will help you with the following:

  • What is a meaningful customer experience?
  • How does customer experience drive business value?
  • How has this changed in the digital era?
  • How can we use digital technologies to create positive customer interactions?
  • How do digital leaders enable a differentiated customer experience?
  • How to implement superior customer interactions in a digital enterprise?

When your shop is open 24x7x365, and your customers come from all parts of the globe, you, as CIO, must learn the importance of customer satisfaction and how to drive it using technology.




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