e-Book: Executive’s Guide to Social Media Marketing

A guide to social media marketing for business value.

This e-book introduces social media, discusses its importance to the 21st century business, and details strategies to use it to your advantage. CIOs can learn how to create a strategy for social media marketing. Excellent Read! (100+ pgs)

This guide to social media marketing will help you understand:

• What is social media?
• What is social media marketing?
• What are the benefits of social media?
• What are opportunities and challenges in social media marketing?
• How to use social media for business advantage?
• How to integrate social media in your business strategy?
• How to measure and track results from social media marketing?

CIOs can learn how to promote products and services or conduct e-commerce using social media. There are numerous case studies illustrating the use of different techniques explained in the book. MUST Read!