e-Book: Executive’s Guide to Social Media Marketing


This e-book introduces social media, discusses its importance to the 21st century business, and details strategies to use it to your advantage. CIOs can learn how to create a strategy for social media marketing. Excellent Read! (100+ pgs)

This guide to social media marketing will help you understand:

  • What is social media?
  • What is social media marketing?
  • What are the benefits of social media?
  • What are opportunities and challenges in social media marketing?
  • How to use social media for business advantage?
  • How to integrate social media in your business strategy?
  • How to measure and track results from social media marketing?

CIOs can learn how to promote products and services or conduct e-commerce using social media. There are numerous case studies illustrating the use of different techniques explained in the book. MUST Read!


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Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf. 1





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