e-Book: Executive’s Guide to Social Media Marketing

This e-book introduces social media, discusses its importance to the 21st century business, and details strategies to use it to your advantage. CIOs can learn how to create a strategy for social media marketing. Excellent Read! (100+ pgs)

This guide to social media marketing will help you understand:

  • What is social media?
  • What is social media marketing?
  • What are the benefits of social media?
  • What are opportunities and challenges in social media marketing?
  • How to use social media for business advantage?
  • How to integrate social media in your business strategy?
  • How to measure and track results from social media marketing?

CIOs can learn how to promote products and services or conduct e-commerce using social media. There are numerous case studies illustrating the use of different techniques explained in the book. MUST Read!

Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf. 1

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