e-Business Metrics

 e-Business metrics are the subject of much investigation and debate. Managers want to know if their e-Business investments are generating returns aka e-Business return on investment (ROI). How does one measure and track e-Business returns?

The authors propose that the real value of e-Business investments is "in functionality interaction where one application enables the successful functionality in another application." e-Business metrics, therefore, should follow a framework that connects e-Business applications with upstream value chain activities. The framework results in three different types of metrics to evaluate e-Business strategic initiatives. This methodology provides a visual representation of the organization's e-business objectives.

Note: this is an academic paper so you will have to read 43 pages to understand something that could've been clearly articulated in 2.

Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf. 1

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