The article discusses corporate portfolio management incorporating a risk-return perspective so a CxO is better equipped to answer the following questions:
- How can risk be incorporated into the decision making process so that multiple investment options are consistently evaluated?
- Will the expected return in any single investment justify the level of risk required to pursue this option?
- What is the optimal combination of investment options to achieve our mid- and long-term strategic objectives?
- Where should I spend my next investment dollar?
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